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Digital Marketing

A complete List of Digital Marketing Tools | Must Know for every Digital Marketer in 2020

Digital Marketers on a day to day basis use a plethora of tools to execute the Digital Marketing Campaigns. It can be mind-boggling to select the right set of tools to be used. There are so many different online marketing tools that it’s hard to know where to start. Each new tool requires an investment of your time and money, and choosing the wrong one now and then switching to another later can be a hassle.
Here is a comprehensive list of all the “Must-Have & “Must-Know” tools that we use on a day to day basis. Want to know HOW the world’s leading marketing consultants and agencies are using these tools? Bookmark this page as we will be adding more tools as and when we explore and validate their functionality. 
The list of tools is sequenced in order of a complete Digital Marketing Campaign execution process.

#1. Know Your Market

#2. Market Research – Spy on your competitors

#3 Find The Right Keyword

  • Google Search Suggestions
  • Keyword Planner
  • SEMrush / Ahref
  • Competitor Target Keywords
  • Competitor PPC Ads
  • Tags & Keywords of Top-performing YouTube Videos in your niche
  • Tags & Keywords of Top-performing Quora Q&A, Medium & LinkedIn Article in your niche

#4 Find the Right Content

  • Buzzsumo
  • Answer the public
  • Feedly – Find top-performing articles
  • User-generated content platforms – Quora & Medium
  • CopyScape – Plagiarism detection service that checks whether similar text content appears elsewhere on the web.

Grammarly > Check Your content for Plagiarism and Spells. Google hates duplicate low-quality content. And google searches auto-correct misspells. So better use dictionary words and correct spells.

#5 Build Your Blog or Website or Ecommerce Shop

Web Design has become so much easy and empowered with Front end design tools. IN 2020, you have access to tools and plugins that literally can get you a site in a few hours without much of a programming hassle.
  • Blogger: Free content publishing platform powered by Google (You are reading this article on blogger))
  • WordPress: Similar to Blogger
  • The monetization platform for Blogger is Google Adsense. For WordPress blog (free) it is WordAds
Custom domain: You can purchase the domain from Godaddy, Bigrock etc. This is the web address for your website. Eg.
Hosting: This is the web/cloud space where your website files will be saved so that anyone searching for your website at any point of time 24/7/365 days can find your website.
Payment Gateways:

#6 SEO to make your website appear in SERP

#7 Social Media Marketing Tools

#8 PPC Ads

#9 Analytics & Tracking

#10 Email Marketing

#11 Visual Communication Design

    • Canva
    • PostermyWall
    • Photoshop
    • Freepik
    • pngtree
    • pexels
    • Google Images (Settings to copyright-free)
    • Filmora
    • Adobe Premier Pro
    • Animoto
    • Adobe After Effects

#12 Digital Marketing Project management

    • Google Suite: Docs, Sheets, Slides, and Forms
    • Collaborating on a project with other marketers on your team? Google Suite is a collection of some great collaboration tools you can use in place of typical software on your desktop. Here they are:
    • Google Docs for Word documents.
    • Google Sheets for Excel spreadsheets
    • Google Slides for PowerPoint presentations
    • Google Forms for easily collecting simple survey responses
    • Google Calendar – Schedule your tasks and meetings
    • Project management tools like Trello & Slack

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