As a marketer, do you spend a lot of time researching the best tools that can improve the effectiveness of your campaigns or help you with quick designs?
Or, you are a business owner who is fed up with the number of tools the marketing team is using with no direction of how it will add real value to the overall business outcome.
Well, in that case, you are in the right place.
Whether we’re analyzing through data or fine-tuning our social presence, relying on the right set of digital marketing tools would help us save time and improve efficiency.
While working with dozens of B2B clients and their customers, our team experimented with over 500 tools in the past couple of years and end up discovering the ones which are the most useful set in their opinion. The only catch is, you should be using them strategically for the right purpose.
We believe that there are only eight areas where tools help significantly in managing, monitoring, designing and improving the effectiveness of your digital marketing efforts.
Data & Analytics
SEO & Blog Content
Social Media Marketing
Visual Design
Landing Page
Email Automation
Project Management
Content Curation
Considering the volatility of the digital landscape, it is recommended that you keep on upgrading and updating your tool kit.
Data & Analytics
Google Analytics
Google Analytics is a very powerful tool to analyze your website in-depth. A free web service offered by Google provides valuable insights that will help you devise a workable strategy to meet your goals. Not only the performance of the website, but it also helps you with all the information related to the audience, demographics, popular keywords, the action is taken, etc.
SEMRush
SEMRush is a web application that allows you to analyze massive amounts of SEO data related to your website and your competitors. It shows the organic & paid competitor keeping track of the organic position of domains, landing page URL, AdWords Ad copies, ranking over social media platform which helps to build an effective digital marketing road map for your business.
Dasheroo
This is an all-in-one-place dashboard with performance metrics dragged from multiple analytical data sources. Dasheroo perfectly organizes diagrams, schemes, and graphs in one place so that it’s easier to analyze.
SEO & Blog Content
Google Keyword Planner
Google Keyword Planner is again a very powerful tool, it is Google’s free web service. This tool allows us to search and find a wide range of keywords and keyword ideas with search result which helps for SEO and Google AdWords Campaign.
Ubersuggest
Find keyword ideas, get search volume, CPC and competition rates. Filter results by searching for target words or excluding unwanted terms. Search categories include web, image, shopping, YouTube, and news. Copy your results or export to. CSV.
Yoast
Yoast is a plugin for WordPress that adds extra search engine data to each blog post. This allows Google to easily read your page and increases your chances of ranking higher in search results.
Social Media Marketing
BuzzBundle
Geared to support your SMM, the tool helps manage social media, find online conversations about your company or products and engage with your audience. It allows you to publish posts directly from the interface and explore your brand mentions.
Fanpage Karma
Free for one page, this tool will provide Facebook KPIs and benchmarking graphs for your posts. It helps monitor search terms and mentions and will send you alert emails.
Likealyzer
Analyze your Facebook page performance, provide recommendations, compare your page to competitors, partners, and brands you admire. Get recommendations on similar pages to watch. The tool converts raw Facebook analytics into an on-demand report.
Visual Design
Canva
Canva helps you create beautiful photos with easy drag-and-drop technology. Select one of their countless templates or choose a blank design pre-sized for the platform of your choice. You can even customize the branding section so you always have your colors, fonts, and logos available.
Freepik
It’s a hub of free vectors, PSD, photos & icons which need for your projects. With best collections for the free resources.
Placeit
Use the service to make mockups for how your image will look like on apparel and in print, as well as digital devices. Select a device, upload your image or insert a link and see a realistic screen mockup.
Landing Page
Hubspot CTA – template pack.
Download the pack of 50 customizable call-to-action templates, inspiring examples and a free beginner’s guide to create CTAs for your website, landing pages, emails, and more.
LeadPages
It’s a very easy tool with drag & drop editor. It allows us to make mobile-friendly landing pages. It also offers to integrate the data with email automation software.
WordPress
It’s a very flexible platform with a plugin to create an awesome landing page of the next level.
Email Automation
MailChimp
The tool allows you to create and publish email campaigns, landing pages, pop-up forms, as well as automate your marketing emails, for example, order notifications and product recommendations.
Neverbounce
The service verifies email addresses on your mailing list and along with a number of paid plans offers free list analysis and a thousand monthly API verifications. It identifies valid vs invalid email addresses, differentiates temporary emails and catchall boxes.
SendGrid
This email management tool helps you build and send marketing campaigns, keep client libraries, perform A/B testing and track results. Other useful features include contact segmentation by interests and categories, as well as flexible template editor.
Project Management
Basecamp
Basecamp is a real-time communication tool that helps teams stay on the same page; it’s less for traditional project management tasks (e.g., resource planning and long-term scheduling). With to-do-lists, calendaring, due dates and file-sharing, Basecamp provides a way for teams to keep track of priorities and actionable items.
Trello
This simple platform allows you to quickly organize work projects, individual tasks and plans in an intuitive interface. Free and flexible, the tool helps you manage any project in collaboration with anybody.
Freedcamp
Freedcamp is a project management solution for large organizations in markets including advertising, architecture, engineering, interior design, IT services, manufacturing, retail, telecommunications, and many more. The system is offered primarily as a web-based solution and is Mac and PC compatible.
Content Curation
Feedly
With Feedly you choose all of the different blogs, publications, and topics that you’re interested in; meanwhile, the platform aggregates all of the recent content from those sites into a feed you can monitor. You can integrate your Feedly feed with a tool like Sprout Social to continuously share these articles with your fans and followers.
easel.ly
Sometimes, you need an image to get your point across to your customers. Just select one of easel.ly‘s many attractive templates, enter your data and other information, and you’ll have a fantastic, professional-looking infographic ready in just a few minutes.
Google Drive Research Tool
Google recently added a tool to Drive that allows you to conduct Google searches without ever leaving your Drive window. All you have to do is click “Tools” from the menu bar and choose “Research” from the dropdown menu.
