The customer journey is no longer linear; which means the customer is interacting with your business on his/her mobile and at the same time looking for information about your business on the company website. Or it can also mean that the customer sees your ad on Facebook, checks the product details, and heads to your retail store to purchase the product.
Either way, it means that the customer journeys are complex, stretch across multiple channels and touchpoints, and often last days or weeks. Our corporate training course on digital marketing will help your team understand the customer journey and how to improve it. In fact, as per the 2019 digital trends by Adobe and Econsultancy, customer journey management is the top digital-related priority for larger organizations.
Your customers don’t understand concepts like above the line, below the line, digital, traditional, direct, indirect, linear or any other marketing channel/ endeavour. All these are meaningless for them. What they care about is the experience – how your marketing strategy piques their interest and helps them make more informed decisions.
When it comes to catching your customer’s attention in a time when people’s attention span is shrinking, creating wow content and campaigns is a high priority for businesses. In the 2019 digital trends report, creatives regard ‘standout content and campaigns’ as the number one priority for 2019.
Our digital marketing training for corporates course includes a session on creating relevant+wow content - from landing pages that convert to ads that standout.