Digital is growing at a spectacular rate of 30% every year and the demand for quality digital marketing resources is higher than the supply. If your career is not growing as fast as the industry, introspect yourself and take help to accelerate. We help you build strong hands-on expertise on various aspects of digital marketing.
This Digital Marketing Foundation Certificate course explores several aspects of the new digital marketing environment, including topics such as search engine optimization, Google AdWords, social media marketing, web analytics, UI/UX design, email marketing, marketing automation, landing page optimization and much more.
When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
Pass the DMSC test & qualify for the HR round (not for entrepreneurs)
Course Conceptualized by
Aji Issac Mathew
CEO, Indus Net TechShu P. Ltd Building Digital Marketing Strategies for businesses since 2002
A+ Grade Course Syllabus
At DMU we focus on actionable advice, so our training sessions help business leaders and professionals learn the core strategic concepts of digital marketing from a business perspective and learn the best practices for digital communications.
Introduction to Social Media – Types, Uses and Channel Effectiveness
Leveraging Social Media for Business – Brand Persona, Social PR, Brand Communication, Community/Tribe Building, Content Marketing, Social Listening, Customer Support using Social Media, Employer Branding using Social Media, ORM using Social Media
Setting your goals for social media
How to choose the right social media channel(s)
Aligning Social Media Strategy: Setting campaign goals, Brand Communication style, Brand Creatives identity, Content types
Social Media Content calendar and Editorial plan
Social Media Influencer Marketing Strategy
Social media sponsored Ads – Channel wise
Social Media Audit – Setting OKRs
Social Media Analytics – Studying KPIs
Project: Create your social media profiles and plan your social media content calendar.
Setting up Google Analytics and connecting it with your website
The Google Analytics layout – Functionalities and Navigation
Analytics Reporting: Audience reports, Acquisition reports, User Behaviour reports
Campaign and Conversion Tracking
Google Tag Manager Fundamentals - How it works
How to use Google Tag Manager
Collecting data using the Data Layer, variables, and events
Using additional tags for marketing and remarketing
Analytics measurement using Google Tag Manager
Project: Study the data set from Google Analytics Demo Account or your existing website (if it has 500+ web traffic) and prepare a report on the web traffic performance (Audience Reporting and Acquisition Reporting)
Complete the program successfully and receive a Certification in Digital Marketing Strategy. You also get an official DMU Alumni Status to be part of a community of Marketing Leaders in India - View Certificate
What our trainees say
out of 5
I found Mr Rungta's strategy on email marketing quite useful.
out of 5
Live demonstrations and conceptual assignments gave us a hand on an understanding of the subject.
out of 5
A real eye-opener to the vast ocean of possibilities that exists in the social media domain.
out of 5
I was able to implement the structure and strategy right away into the business.
out of 5
Budgeting is a complex task in digital and these guys have made it extremely simple.
out of 5
The workshop was exciting and worth every minute. Highly recommended.
Opportunity after completion
You will be eligible for the HR round after the completion of the course. To qualify for the interview, you need to clear the Digital Marketing Foundation online test and PI. You will get more information about the test post completion of the course.
This course is a core for digital, and hence it is a must for everyone who is involved in strategy building and execution for a business.
Under Graduates, Graduates, Job & Career Seekers MBA Marketing & Marketing Heads Media Advertising Professionals Entrepreneurs & CEO’s Business Development Managers Freelancers, Bloggers & Web Designers Small, Medium & Large Business Owners
Yes, we provide training material which you can download as PDF and excel. The material will include books, reading materials, frameworks, structures, caselets, exercises, etc. Also, we provide access to Knowledge Feed where you can follow future updates on Digital Marketing from across the globe.
You also get free access to DMU Learning Portal along with the course for 3 months.
Yes, Of course. In fact, more and more companies are looking for people who have experience in traditional marketing and have digital marketing knowledge. McKinsey and co. noted that of all marketing jobs, 90% require some knowledge of a digital marketing component.
Our trainers are entrepreneurs and practitioners who contributed to the growth of the digital marketing ecosystem in India from the last 20+ years.
We are digital success partners to some of the world’s most promising companies - Uber, Unilever, Bridgestone, Tesco Bank, Bank of America, Cashpoint, Fox, Mattel to name a few. So in a nutshell, you only learn what churn results, as we have done it for ourselves.