Digital Marketing Foundation Course

Learn from the best minds in digital and build a rewarding career as a digital marketing professional

About this course

Digital is growing at a spectacular rate of 30% every year and the demand for quality digital marketing resources is higher than the supply. If your career is not growing as fast as the industry, introspect yourself and take help to accelerate. We help you build strong hands-on expertise on various aspects of digital marketing.

This Digital Marketing Foundation Certificate course explores several aspects of the new digital marketing environment, including topics such as search engine optimization, Google AdWords, social media marketing, web analytics, UI/UX design, email marketing, marketing automation, landing page optimization and much more.

When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Why this course

  • 24 Hrs of Instructor-Led Live Online Training

  • 12 Real Life Case Studies from 4 Industries

  • 2 Live Projects with Real Marketing Spend

  • 150 Hrs of Material & Practice Papers

  • Free Access to DMU Learning Portal

  • DMFC Professional & Alumni certification

You Will Also Learn 20+ Tools Including

We train at

Level

Beginner

Commitment

4-6 hrs in 2 days per week

Duration

6 weeks of training & mentoring

Class Timings

8 PM-10 PM Sat and Sun

Job Option

Pass the DMSC test & qualify for the HR round (not for entrepreneurs)

Course Fees

INR 12000+Taxes

Our trainers

Course Conceptualized by

Aji Issac Mathew

CEO, Indus Net TechShu P. Ltd Building Digital Marketing Strategies for businesses since 2002

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A+ Grade Course Syllabus

At DMU we focus on actionable advice, so our training sessions help business leaders and professionals learn the core strategic concepts of digital marketing from a business perspective and learn the best practices for digital communications.

Making sense of Digital Marketing - Connecting all the dots

  1. The Digital Ecosystem: Digital Businesses, Digital Branding, Digital Consumer
  2. The digital marketing learning path, skillsets to master and the career prospects
  3. Marketing Fundamentals: Segmentation, Targeting, Positioning, Consumer Journey, Sales Funnel, Product Life Cycle
  4. The Digital Ecosystem: Digital Businesses, Digital Branding, Digital Consumer
  5. Branding Fundamentals: Brand Development, Brand Equity models, Brand/Marketing Communication
  6. Understanding digital consumer behaviour, micro & macro touchpoints, Digital Sales
  7. Digital Marketing research for your business/niche

  1. How websites work? The web ecosystem – Domains, Hosting Servers, Domain Emails
  2. Design Principles for Websites – Colour Theory, UX/UI Design Basics
  3. Planning and Managing a Web Design Project
  4. Developing a Blog based Brand/Company Website from scratch
  5. Developing a CMS based E-commerce Website
  6. Optimizing a WordPress Website – Image Optimization, Spam Protection, Plugin Evaluation
  7. SEO Module for WordPress – How to use Yeost SEO
  8. Submitting and Monitoring the website in Google Search Console
  9. Project: Plan your website content and Setup your own website/blog. Share your website/blog link with DMU for review and feedback

  1. Introduction to SEO
  2. SEO & Customer Journey Funnel
  3. How Search Engines Work – Crawling, Indexing & Ranking
  4. Strategic Points, Execution Points, Examples
  5. Keyword analysis – Types of Keywords, KW Discovery in dimensions, Keyword Groups/Categories Selection
  6. Optimizing a WordPress Website – Image Optimization, Spam Protection, Plugin Evaluation
  7. Parts of SEO – Technical, Structural, Content Map, Link Map, Signal Map
  8. Google Algorithms and Penalties in SEO
  9. 200 Ranking Parameters in SEO
  10. Setting up KPIs for SEO projects
  11. Drafting an SEO Strategy Plan
  12. Project: Perform a detailed keyword research, plan your web architecture / navigation flow, create a webpage or blog post and do the SEO for that page

  1. Introduction to paid ads – Ad Platforms
  2. Introduction to Pay Per Click
  3. Psychology of Search
  4. Account Hierarchy
  5. Search Ads and Keyword Targeting
  6. Increasing Reach with Display Network
  7. Reaching Target Audiences
  8. The Buying Funnel
  9. The Paid Search Auction
  10. Setting and Measuring Marketing Goals
  11. How PPC Fits into the Digital Strategy

  1. An overview of Google Ads – Types and How it works
  2. Where & How ads appear – GDN
  3. Benefits to using AdWords (alternative PPC platforms like Bing)
  4. Understanding Google Ads Account structure
  5. Understanding quality score and the auction system
  6. Creating a Google Ad Campaign, ad extension, bidding, and launching
  7. Setting up conversion tracking and measuring performance metrics with Google Analytics
  8. Monitoring Google Ads, reporting and RoI measurement
  9. Ad Optimization for better CTR – Keyword quality score review, ad extensions, bid adjustments
  10. Remarketing campaigns
  11. Advanced: Programmatic Ads
  12. Examples of best ads
  13. Project: Create a dummy Google Merchant / Ad account, do keyword research, create ad groups, ad copy and ad creatives. Share your ads with us for evaluation and feedback

  1. Introduction to Social Media – Types, Uses and Channel Effectiveness
  2. Leveraging Social Media for Business – Brand Persona, Social PR, Brand Communication, Community/Tribe Building, Content Marketing, Social Listening, Customer Support using Social Media, Employer Branding using Social Media, ORM using Social Media
  3. Setting your goals for social media
  4. How to choose the right social media channel(s)
  5. Aligning Social Media Strategy: Setting campaign goals, Brand Communication style, Brand Creatives identity, Content types
  6. Social Media Content calendar and Editorial plan
  7. Social Media Influencer Marketing Strategy
  8. Social media sponsored Ads – Channel wise
  9. Social Media Audit – Setting OKRs
  10. Social Media Analytics – Studying KPIs
  11. Project: Create your social media profiles and plan your social media content calendar.

  1. Introduction to visual communication design for digital platforms
  2. Colour Theory and Brand Colour selection
  3. UX/UI Design Principles
  4. Managing brand creatives
  5. Design specifics for social media
  6. Design specifics for marketing collaterals
  7. Projects: Create banners/ad creatives/post creatives for your social media channels.

  1. Understanding the Content Marketing Landscape
  2. Concepts in Content Marketing – POEM, AIDA, ABC/CBA of AD Copies, Advertorial, Editorial, Branded Content, Digital PR, Content Bucket / Themes concept
  3. Selecting the right content marketing strategy for your brand
  4. Selecting the right content distribution network
  5. Story Telling Hacks for content virality
  6. Types of content as per the consumer journey, sales funnel and product/service/industry type
  7. Content Management and Content Calendar design
  8. Content Performance monitoring and tracking
  9. SEO driven Content Strategy, Help, Hub & Hero Content Strategy
  10. Projects: Draft a content marketing strategy, Create your content calendar and editorial process plan.

  1. The evolution of mobile devices
  2. Understanding mobile web and mobile apps
  3. Understanding mobile apps
  4. Introduction for advertising on mobile
  5. Search campaigns for mobile
  6. Display campaigns for mobile
  7. Social media campaigns for mobile
  8. Video marketing for mobile

  1. Introduction to Email Marketing
  2. Benefits of Email Marketing
  3. Developing a Email Marketing Strategy
  4. Going Mobile for Emails
  5. Best Practices for Email Marketing
  6. Designing a perfect email copy
  7. Drip Email Marketing Campaign
  8. Triggered Email Marketing Campaign
  9. A/B Testing Email copies
  10. Project: Draft a drip email marketing campaign plan. Design an email, share with a set of audience and perform A/B testing of the email copy

  1. Introducing Google Analytics – How it works
  2. Setting up Google Analytics and connecting it with your website
  3. The Google Analytics layout – Functionalities and Navigation
  4. Analytics Reporting: Audience reports, Acquisition reports, User Behaviour reports
  5. Campaign and Conversion Tracking
  6. Google Tag Manager Fundamentals - How it works
  7. How to use Google Tag Manager
  8. Collecting data using the Data Layer, variables, and events
  9. Using additional tags for marketing and remarketing
  10. Analytics measurement using Google Tag Manager
  11. Project: Study the data set from Google Analytics Demo Account or your existing website (if it has 500+ web traffic) and prepare a report on the web traffic performance (Audience Reporting and Acquisition Reporting)

  1. Introduction to Affiliate Marketing
  2. Affiliate Marketing Business Models
  3. Drop shipping business model
  4. Affiliate Marketing for Products
  5. Affiliate Marketing for Services
  6. Choosing the right affiliate marketing niche
  7. Choosing the right Affiliate Marketing Program
  8. Self-Branding & Making money from Digital

Sample certificate

Complete the program successfully and receive a Certification in Digital Marketing Strategy. You also get an official DMU Alumni Status to be part of a community of Marketing Leaders in India - View Certificate

What our trainees say

Opportunity after completion

You will be eligible for the HR round after the completion of the course. To qualify for the interview, you need to clear the Digital Marketing Foundation online test and PI. You will get more information about the test post completion of the course.

Frequently Asked Questions

This course is a core for digital, and hence it is a must for everyone who is involved in strategy building and execution for a business.

    Under Graduates, Graduates, Job & Career Seekers
    MBA Marketing & Marketing Heads
    Media Advertising Professionals
    Entrepreneurs & CEO’s
    Business Development Managers
    Freelancers, Bloggers & Web Designers
    Small, Medium & Large Business Owners

Yes, we provide training material which you can download as PDF and excel. The material will include books, reading materials, frameworks, structures, caselets, exercises, etc. Also, we provide access to Knowledge Feed where you can follow future updates on Digital Marketing from across the globe.

You also get free access to DMU Learning Portal along with the course for 3 months.

Yes, Of course. In fact, more and more companies are looking for people who have experience in traditional marketing and have digital marketing knowledge. McKinsey and co. noted that of all marketing jobs, 90% require some knowledge of a digital marketing component.

Our trainers are entrepreneurs and practitioners who contributed to the growth of the digital marketing ecosystem in India from the last 20+ years.

We are digital success partners to some of the world’s most promising companies - Uber, Unilever, Bridgestone, Tesco Bank, Bank of America, Cashpoint, Fox, Mattel to name a few. So in a nutshell, you only learn what churn results, as we have done it for ourselves.

Download A+ Grade detailed course curriculum here.

Still have queries?