Digital Marketing Strategy Course

Master structured digital marketing concepts and tools with the best minds of today

About this course

Before you step into the technical aspects of digital, you need to understand the fundamentals first. The Digital Marketing Strategy Course is for those who want to leapfrog in their career by choosing digital as a career growth tool and also for the ones who are already working in digital but not able to produce results. We believe that strategy is the fundamental thing that you must know before getting into the execution part in your campaigns, if you don't know this, your digital marketing learning will go waste. Learn from the pioneers in digital who build strategies for Uber, Unilever, Cadbury's, Fox, Paytm and dozens of the world’s finest companies.

Learning Outcomes

  • 24 Hrs of Instructor Led Live Interactive Sessions

  • 4 Real Life Case Studies from 4 Industries

  • 2 Live Projects with Real Marketing Spend

  • 50 Hrs of Material & Practice Papers

  • Qualify and Get an Exciting Job Offer

  • Digital Marketing Strategy Expert certificate

Course created by: Aji Issac Mathew, CEO, Indis Net TechShu & Chief Mentor, DigitalMarketingUniversity.com

Level

Beginner to an expert in the digital marketing domain

Commitment

3-5 hrs in 2 days per week

Duration

6 weeks of training & mentoring

Class Timings

8:30 PM alternate days on Weekends OR Sat & Sun

Job Option

Pass the DMSC test & qualify for the HR round (25 seats)

Course Fees

INR 6000 (15% off on 5 or more seats)

Syllabus

Considering the dynamic nature of digital marketing today, marketing managers need to formulate their digital strategies quite often to improve the revenue on investment for the business. If this is your position, we'd like to help you by supporting you with our knowledge and experience of over 2 decades in the digital ecosystem - we have been helping few of
the world's finest companies create digital strategies since 1997.

At DMU we focus on actionable advice, so our training sessions help individuals learn the core strategic concepts of digital marketing from a business perspective and learn the best practices for digital communications.

Week 1 - Module 1

Introduction to Digital Marketing Strategy

Learn how this entire course is going to add tremendous value while framing a digital marketing strategy

1 hr lecture, 3 videos to watch, 1 book to read

  1. Lecture: Why this course on Digital Marketing is a must for everyone?
  2. Lecture: Why this course does not need technical or digital knowledge?
  3. Lecture & Model Discussion: Why most digital Marketers fail?
  4. Lecture & Examples: Marketing and School of thoughts, since it involves too many variables
  5. Lecture & Videos: How to read, listen and learn faster, a must for today’s era
  6. Extra: Suggestions for making most of the course

Business & Digital Marketing along with Marketing Fundamentals

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Digital then and now
  2. Lecture & Caselet: Why part of the business and how it reflects the passion in a marketer
  3. Lecture & Model Discussion: Information and decision flow throughout the company
  4. Lecture: 4 wheels of the business and digital’s role in it
  5. Lecture: Understanding market feasibility. Will the customer find it valuable?
  6. Lecture & Case Discussion: Understanding financial feasibility. How much are customers ready to pay?
  7. Lecture: Is it easy to produce? Understanding resource feasibility

Digital Marketing is more of execution than ideas

It is all about experiments, customer behaves differently for one industry than the other and hence it makes sense to test the waters

1 hrs lecture, examples, reading material, exercises

  1. Lecture: Fundamentals of execution - goals, top tasks, dashboard and reviews
  2. Reading: 4Ds of Execution
  3. Examples & Framework Discussion: Project with goals, tasks, dashboards and reviews

How strategies change with products & services

Each product is different from the other, market differs from one another and customer preferences changes as well

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Offline - Online transition from manufacturing to SAAS
  2. Lecture: From Startup to Scaleup, the marketing phase changes
  3. Case Discussions: With 1 manufacturing & 1 SAAS business

Business level communication - Positioning, Values, Decision Makers, Creative guidelines

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, videos, reading material

  1. Lecture: What’s our “Why”, can we create one “Why” Story? Involve everyone
  2. Lecture & Examples: Change in the digital marketing landscape, good product is a must
  3. Lecture: Positioning – How we want people to perceive our company, brand or products, what are we positioning?
  4. Lecture & Examples: What colors and messages represents us – Creative guidelines & what's trending
  5. Lecture: Marketing should never conflict with – Values, Positioning, Top Decision Makers, school of thought
  6. Video: Life Lessons from an Ad Man

Module 6: Introduction to Modern Art & Ideas

Be introduced to some of the overall benefits of studying modern and contemporary art through accessible and relevant themes.

1 video, 5 readings

  1. Reading: Welcome to the Course!
  2. Video: Introduction to Modern Art & Ideas
  3. Reading: What is Modern Art?
  4. Reading: Suggestions for Making the Most of the Course
  5. Reading: Tell Us About You
  6. Reading: Optional Readings & Resources

Module 1: Business & Digital Marketing along with Marketing Fundamentals

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Digital then and now
  2. Lecture & Caselet: Why part of the business and how it reflects the passion in a marketer
  3. Lecture & Model Discussion: Information and decision flow throughout the company
  4. Lecture: 4 wheels of the business and digital’s role in it
  5. Lecture:Understanding market feasibility. Will the customer find it valuable?
  6. Lecture & Case Discussion: Understanding financial feasibility. How much are customers ready to pay?
  7. Lecture: Is it easy to produce? Understanding resource feasibility

Module 1: Business & Digital Marketing along with Marketing Fundamentals

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Digital then and now
  2. Lecture & Caselet: Why part of the business and how it reflects the passion in a marketer
  3. Lecture & Model Discussion: Information and decision flow throughout the company
  4. Lecture: 4 wheels of the business and digital’s role in it
  5. Lecture:Understanding market feasibility. Will the customer find it valuable?
  6. Lecture & Case Discussion: Understanding financial feasibility. How much are customers ready to pay?
  7. Lecture: Is it easy to produce? Understanding resource feasibility

Module 1: Business & Digital Marketing along with Marketing Fundamentals

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Digital then and now
  2. Lecture & Caselet: Why part of the business and how it reflects the passion in a marketer
  3. Lecture & Model Discussion: Information and decision flow throughout the company
  4. Lecture: 4 wheels of the business and digital’s role in it
  5. Lecture:Understanding market feasibility. Will the customer find it valuable?
  6. Lecture & Case Discussion: Understanding financial feasibility. How much are customers ready to pay?
  7. Lecture: Is it easy to produce? Understanding resource feasibility

Module 1: Business & Digital Marketing along with Marketing Fundamentals

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Digital then and now
  2. Lecture & Caselet: Why part of the business and how it reflects the passion in a marketer
  3. Lecture & Model Discussion: Information and decision flow throughout the company
  4. Lecture: 4 wheels of the business and digital’s role in it
  5. Lecture:Understanding market feasibility. Will the customer find it valuable?
  6. Lecture & Case Discussion: Understanding financial feasibility. How much are customers ready to pay?
  7. Lecture: Is it easy to produce? Understanding resource feasibility

Module 1: Business & Digital Marketing along with Marketing Fundamentals

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Digital then and now
  2. Lecture & Caselet: Why part of the business and how it reflects the passion in a marketer
  3. Lecture & Model Discussion: Information and decision flow throughout the company
  4. Lecture: 4 wheels of the business and digital’s role in it
  5. Lecture:Understanding market feasibility. Will the customer find it valuable?
  6. Lecture & Case Discussion: Understanding financial feasibility. How much are customers ready to pay?
  7. Lecture: Is it easy to produce? Understanding resource feasibility

Module 1: Business & Digital Marketing along with Marketing Fundamentals

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Digital then and now
  2. Lecture & Caselet: Why part of the business and how it reflects the passion in a marketer
  3. Lecture & Model Discussion: Information and decision flow throughout the company
  4. Lecture: 4 wheels of the business and digital’s role in it
  5. Lecture:Understanding market feasibility. Will the customer find it valuable?
  6. Lecture & Case Discussion: Understanding financial feasibility. How much are customers ready to pay?
  7. Lecture: Is it easy to produce? Understanding resource feasibility

Frequently Asked Questions

It entirely depends on the aspiration you have, the fees you are willing to pay and what your growth plans are. To get the best outcomes and make yourself industry ready, we recommend going for Live Coaching with Core Course and one of the Channel courses. However, for professionals who want to have an in-depth understanding of all the channels, then Core Course bundled with all Channels is recommended.

What if I need additional time to complete the course?

What if I need additional time to complete the course?

What if I need additional time to complete the course?

What if I need additional time to complete the course?

Instructors

Course Conceptualized by

Abhishek Rungta

CEO, Indus Net Technologies University of Bath, UK

Abhishek Rungta

CEO, Indus Net Technologies University of Bath, UK

Contact Us






Get free access to DMU Knowledge Feed, an exclusive platform with the latest digital marketing updates