Why is it that some people are able to make amazing strategies and others are grappling with it. Why some strategies give amazing results than those of the others. Are you using opinion as a strategy or are you using the structure to plan a solid strategy that may churn results? The knowledge that you possess makes a big difference.
In this 4 weeks program, you will touch upon every component of digital to make better decisions while managing a team or an agency. Each lecture of 2 hrs will be followed by a hands-on practical session. The course delivery will be case-based instructor-led live online in a batch of maximum 20 participants.
Lead Training Advisor
Course Conceptualized by
Aji Issac Mathew
CEO, Indus Net TechShu P. Ltd Building Digital Marketing Strategies for businesses since 2002. Know what the participants say about Aji.
Introduction to Digital Marketing Strategy & Planning
What it means to be good at digital marketing strategy, what it means in a real sense. Different components of it.
Let’s start with the true role of marketing – What is the role of the marketing according to you?
Digital marketing definition that stitches it all
Attitude that makes a huge difference
Introduction to course and getting along for a long journey of perfection
Project: Since the business owners fund the marketing, they have a certain expectation, marketing in a silo is not purposeful. Prepare a business questionnaire, what you will ask a business to understand the business better as described in the class
Assignment: What are the possible outcomes expected for digital promotions? We discussed over 7 outcomes, can you list it down.
It all starts with knowing how to put goals – A very detailed session with assignments, examples, case studies
We will be using the OKR method to set goals, a life skill as a business leader, this can be extended to any phase of life
How it starts with a draft, then weightage, then analysis (competitor, market, SWT and TG analysis), how all this helps you getting objectives for 3 years, goals for a year, detailed numbers for each quarter, can be extended to months and weeks. With examples and exercise
Strategy components, the core areas that impacts, structures to each paid channel. This is the quickest way to get control over your ad campaigns. How to look at the report, how to do the analysis of existing campaigns etc
Learning the most effective ways of creating a landing page, this is unlike any other training, this is based on your goals, customer funnels, and the best practices. This is not only for PPC landing pages but also for organic traffic landing pages.
In this module, we will discuss case studies from the industry and also touch upon advanced technologies and tools. Also, we will cover some aspects of tracking, marketing automation, and tools. In addition, we will have a 1 Hr Q&A from the trainees.
How to make a right team, dashboard, reviews and improve execution. This is a great session on, will also help in how to hire the right people for your team
See more trends, example and know how to stay updated
Based on the Q&A touching some of the common areas of concerns, also showing some of the advanced campaigns to give you an idea about possibilities. This will give you a great idea on how to come up with new campaigns and ideas.