Why is it that some people are able to make amazing strategies and others are grappling with it. Why some strategies give amazing results than that of the others. Are you using opinion as a strategy or are you using the structure to plan a solid strategy that may churn results? The knowledge that you possess makes a big difference. Our parent company hired many freshers in the past and after working with us for a couple of years, most of them were recruited by some of the most respected companies globally. The reason being the structures that they learned and which eventually made them a pro in strategy building and planning.
“Just after working here for 4 years, I've got a raise of 7x using the structures I learned, now I am working as the Head of Marketing, traveling internationally, making a mark for myself in the industry, my client loves me ” - Shafi Ahmed, Chennai
Course Conceptualized by
Aji Issac Mathew
CEO, Indus Net TechShu P. Ltd Building Digital Marketing Strategies for businesses since 2002. Know what the students has to say about Aji.
A+ grade Course Syllabus – This is core difference
This is designed by A+ grade thought leaders, doers who are creating success stories every day and channel researchers who knows what are the quick wins of 2019.
Digital is very powerful provided used correctly. The biggest challenge is the vastness it offers. One can spend the whole year working on various things but get very little result or spend some limited time on few selected areas to get exception results. Also it offers few things which other marketing channels may not offer like niche-group branding, research just before sales (some industries have 80%+ market here) etc. Some of it is very critical for SMEs. Did you know over 95% of the business units are SMEs? Being really good at Digital marketing can also help you get very good salaries in SMEs, this career option is very critical for everyone esp when the market is bad.
The biggest gain is there is less supply, a lot lesser than the demand, we are talking about A+ grade professionals, in digital this is the only crowd which will enjoy the true digital growth as they create the max impact. Look at the course we have.
Digital TG Segmentation including search TG segmentation based of keyword groups, profile TG segmentation based on demographic and behavior etc. This is key to strategy
Channel Selection excel sheet that helps you select the right channels
4 digital markets, right message and CTA for every TG-Channel combination
The 12+ strategy components and how to get it right. This is where a true structure and secret emerges to speed track right strategy making
How to make ads for different channels, TG and buyer stages
How to optimize landing pages with right CTAs for better result
How to manage the budget, understand 1:4:12 rule of budgeting, a major mistake that professionals are forced to make. Also, see examples of 3-year budget planning
How to create Digital marketing dashboard for reviews
How to conduct digital marketing reviews the right way
Core marketing principles and how it impacts your digital marketing, how to get your positioning right for digital
How to have the right mix of people in the team and agencies, people factor is critical too, what to outsource, what to keep it inhouse
Tools that are critical for all research and strategy. The most consolidated list. And much more ….
It ain't like other digital marketing courses, this is A+ grade, that makes you ready for industry, that enables you to learn more and attach to your structure, the USP is, what you learn on Sunday changes your Monday, plain and simple, most practical classes ever. At DMU we focus on actionable advice (see what people say about us), so our training sessions help individuals learn the core strategic concepts of digital marketing from a business perspective and learn the best practices for digital communications.
Introduction to Digital Marketing Strategy & Planning
What it means to be good at digital marketing strategy, what it means in a real sense. Different components of it.
Let’s start with the true role of marketing – What is the role of the marketing according to you?
Digital marketing definition that stitches it all
Attitude that makes a huge difference
Introduction to course and getting along for a long journey of perfection
Project: Since the business owners fund the marketing, they have a certain expectation, marketing in a silo is not purposeful. Prepare a business questionnaire, what you will ask a business to understand the business better as described in the class
Assignment: What are the possible outcomes expected for digital promotions? We discussed over 7 outcomes, can you list it down.
It all starts with knowing how to put goals – A very detailed session with assignments, examples, case studies
We will be using the OKR method to set goals, a life skill as a business leader, this can be extended to any phase of life
How it starts with a draft, then weightage, then analysis (competitor, market, SWT and TG analysis), how all this helps you getting objectives for 3 years, goals for a year, detailed numbers for each quarter, can be extended to months and weeks. With examples and exercise
Strategy components, the core areas that impacts, structures to each paid channel. This is the quickest way to get control over your ad campaigns. How to look at the report, how to do the analysis of existing campaigns etc
Learning the most effective ways of creating a landing page, this is unlike any other training, this is based on your goals, customer funnels, and the best practices. This is not only for PPC landing pages but also for organic traffic landing pages.