Digital Marketing Strategy Course

Learn actionable strategies, concepts and tools from the best in the trade

About this course

Even before you touch any tool on Social Media, Google, SEO etc, you must have a clear understanding on how digital marketing strategy works. Without a proper strategy, your entire effort, money and time will go waste. You might have an experience working on the above-mentioned tools, if that is the case, you have an upper hand for sure.

In this course, We will teach you how to identify and implement digital strategies to achieve sustainable and profitable growth. You'll learn how to analyze market and brand data, formulate your growth framework based on digital capabilities and create the implementation roadmap to achieve the objectives. Towards the end of the training, you will be able to create a comprehensive Digital Strategy for an existing business. You might think to yourself… ”I have no experience in strategy. How do I drastically increase my value in a short period of time”? You'll learn from our 20+ years’ of experience while avoiding our pitfalls. Learn from the pioneers in digital who build strategies for Fortune 500 companies.

Why this course

  • 24 Hrs of Instructor Led Live Interactive Sessions

  • 4 Real Life Case Studies from 4 Industries

  • 2 Live Projects with Real Marketing Spend

  • 50 Hrs of Material & Practice Papers

  • Qualify and Get an Exciting Job Offer

  • DMS Expert & Alumni certification

You Will Also Learn 20+ Tools Including

We train at

Level

Should have a basic knowledge of digital

Commitment

4-6 hrs in 2 days per week

Duration

6 weeks of training & mentoring

Class Timings

8 PM-10 PM Sat and Sun

Job Option

Pass the DMSC test & qualify for the HR round (not for entrepreneurs)

Course Fees

INR 6000 (Early launch in India, a special discount of 50% on total fees of INR 12000 / $250)

Our trainers

Course Conceptualized by

Abhishek Rungta

CEO, Indus Net Technologies Driving Growth in a 800 People Digital Success Company

Aji Issac Mathew

CEO, Indus Net TechShu P. Ltd Building Digital Marketing Strategies for businesses since 2002

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A+ Grade Course Syllabus

At DMU we focus on actionable advice, so our training sessions help business leaders and professionals learn the core strategic concepts of digital marketing from a business perspective and learn the best practices for digital communications.

Week 1 - Module 1

Introduction to Digital Marketing Strategy & Planning

Learn how to develop an effective digital strategy for your organization and gain clear insight into the complexities of planning, strategic management, and reporting.

1 hr lecture, 3 videos to watch, 1 book to read

  1. Lecture: Gain a well-grounded foundation in the key aspects of digital marketing
  2. Lecture: Clearly differentiate between the different types of digital strategy
  3. Lecture & Lecture & Examples: Why most digital Marketers fail in formulating the right strategy?
  4. Lecture: Identify and define your unique business value proposition

Business & Digital Marketing along with Marketing Fundamentals

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Digital then and now
  2. Lecture & Caselet: Why part of the business and how it reflects the passion in a marketer
  3. Lecture & Model Discussion: Information and decision flow throughout the company
  4. Lecture: 4 wheels of the business and digital’s role in it
  5. Lecture: Understanding market feasibility. Will the customer find it valuable?
  6. Lecture & Case Discussion: Understanding financial feasibility. How much are customers ready to pay?
  7. Lecture: Is it easy to produce? Understanding resource feasibility

Digital Marketing is more of execution than ideas

It is all about experiments, customer behaves differently for one industry than the other and hence it makes sense to test the waters

1 hrs lecture, examples, reading material, exercises

  1. Lecture: Fundamentals of execution - goals, top tasks, dashboard and reviews
  2. Reading: 4Ds of Execution
  3. Examples & Framework Discussion: Project with goals, tasks, dashboards and reviews

How strategies change with products & services

Each product is different from the other, market differs from one another and customer preferences changes as well

2 hrs lecture, 2 case discussions, reading material, exercises

  1. Lecture & Examples: Offline - Online transition from manufacturing to SAAS
  2. Lecture: From Startup to Scaleup, the marketing phase changes
  3. Case Discussions: With 1 manufacturing & 1 SAAS business

Business level communication - Positioning, Values, Decision Makers, Creative guidelines

Learn the marketing fundamentals and its applications in a business set-up

2 hrs lecture, 2 case discussions, videos, reading material

  1. Lecture: What’s our “Why”, can we create one “Why” Story? Involve everyone
  2. Lecture & Examples: Change in the digital marketing landscape, good product is a must
  3. Lecture: Positioning – How we want people to perceive our company, brand or products, what are we positio