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Campaign Optimization, Digital Marketing

GeoTargeting – 4 Proven Strategies to Improve Conversion in 2020

The chances of getting a SALE improves by multifold if you show relevant ads to your potential customer at the right time and place. 

Let’s discuss this further and understand how ‘geo’ concepts can help marketers improve their communication more aligned based on the behavioral aspects of the customer.

By definition, “Geotargeting is the practice of delivering content to a user based on his or her geographic location. This can be done on the city or zip code level via IP address or device ID, or on a more granular level through GPS signals, geo-fencing, and more.” (source – geomarketing.com)

Many of us get confused between Geotargeting and Geofencing. Let’s break it down. 

  • Geofencing – sets up a geographical fence that triggers certain ads to display only when users pass by
  • Geotargeting – triggers ads only for a specific set of users who are in the vicinity of a geolocation

The core idea behind Geotargeting is primarily to leverage user behavior in realtime or from the past location and push them a useful and more relevant message. For example, a customer visiting a cake shop is likely interested in buying a bakery product, showcasing them offers or bakery catalog from a nearby cake shop can be a great strategy and chances of getting a conversion is higher.

Let’s look at the top 3 strategies to engage with a potential buyer immensely using Geotargeting.

Recommending Nearby Products

Direction to a nearby store or opening and closing time of the store is quite easy and Google Business helps with that beautifully. However, using Geotargeting can be further personalized by matching a product’s location with a buyer’s location and behavior.

For instance, personalized email and website content to display products available in the user’s nearest store, on the basis of location and time of browsing can help improve the user experience and makes the engagement more aligned to the need.

How can this be done? Mapping customer data with the product information to push product recommendations will indeed be a great method to reduce the time a user would take to explore and buy a product otherwise. 

Geotargeting is also helpful for launching merchandise at a location where users were not aware of the store.

The concept is not limited to retail only, this even helps users to get personalized information on flights, nearest airports, events that they might wish to attend based on their historical behavior.

Attracting Customers to Visit Local Store

Over the years, the Mom-and-pop stores have evolved and the business owners are more informed about online methods to attract customers. In fact, a survey reveals that 85% of people still prefer to physically purchase products in-store, despite the convenience offered by online shopping.

Considering the given scenario, Geotargeting, if implemented and experimented in the right way by the marketers can improve the store footfalls to a great extent. Incorporating the nearest store information on the web pages and in the email campaigns can be an effective way to drive footfall in-store.

Furthermore, awareness about a particular store and even help with the word of mouth engagement with the user’s friends and acquaintances.

Engaging Customers Based on the Influence of a Specific Location

A customer can be targeted at multiple locations for different purposes based on their buying behavior. Consider this, while leaving home to the workplace, a user might drop at Starbucks for coffee and while they are at the office, visit Burger King for lunch. Since the buyer prefers to have coffee from a place in close proximity to their house can be a valuable data point.

Similarly, the time and location for lunch can be used to engage the customer with offers and new product launches. The customer experience can be improved tremendously if the data points are updated on a frequent basis. The fresher the data, the better is the experience of the buyer with a store.

Keeping shoppers up to date about their favorite store isn’t the only usage scenario when using geofencing, however. Savvy marketers can also engage consumers within the geographical vicinity of competitors. Burger King famously took on McDonald’s using this approach, where customers within 600 feet of a McDonald’s were given the opportunity to order a Whopper for a lower cost and then got directions to their nearest Burger King to collect their food.

Marketers can not only engage with their own buyers but can also target consumers within the geographical vicinity of the competitors. For example, Burger King took on Mc Donalds using this strategy, where customers within 600 feet of a McDonald’s were given the opportunity to order a Whopper for a reduced price and then received directions to their nearest Burger King to collect their meal.

Location Specific Landing Pages Can Be Useful

Having a location-specific landing pages takes you even closer to your customer. Providing content at the right time and place along with the well-defined offers adds tremendous value in the buyer journey. A customer clicking on your ad published for a specific location landing on a page that has standard content and offers can leave a bad impression. Hence, it’s a good practice to have customized landing pages for each location, based on the profile of the target customer.

As marketers continue to explore the possibilities of luring the customers based on location – realtime & historical and combining it with the behavior, consumers will likely see communications that are truly relevant for them and as a result, the business can expect better sales.


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  5. What think ye of Christ? whose Son is He?

    answer from the Bible:
    God was manifest in the flesh, justified in the Spirit, seen of angels, preached unto the Gentiles, believed on in the world, received up into glory. (1 Timothy 3:16).
    This is the true God, and eternal life. (1 John 5:20)
    Behold, a virgin shall be with child, and shall bring forth a son, and they shall call his name Emmanuel, which being interpreted is, God with us. (Matthew 1:23)
    For unto us a child is born, unto us a son is given: and the government shall be upon his shoulder: and his name shall be called Wonderful, Counsellor, The mighty God, The everlasting Father, The Prince of Peace. (Isaiah 9:6)
    And there came a fear on all: and they glorified God, saying, That a great prophet is risen up among us; and, That God hath visited his people.
    And this rumour of him went forth throughout all Judaea, and throughout all the region round about.(Luke 7:16,17)
    And he that seeth Me seeth Him that sent Me. (John 12:45)
    he that receiveth Me receiveth Him that sent Me. (John 13:20)
    the word which ye hear is not Mine, but the Father’s which sent Me. (John 14:24)

    What to do?
    Verily, verily, I say unto you, He that heareth My word, and believeth on Him that sent Me, hath everlasting life, and shall not come into condemnation; but is passed from death unto life. (John 5:24)
    Then said they unto him, What shall we do, that we might work the works of God?
    Jesus answered and said unto them, This is the work of God, that ye believe on him whom he hath sent. (John 6:28,29)
    And brought them out, and said, Sirs, what must I do to be saved?
    And they said, Believe on the Lord Jesus Christ, and thou shalt be saved, and thy house. (Acts of the Apostles 16:30,31)
    But he answered and said unto him that told him, Who is my mother? and who are my brethren?
    And he stretched forth his hand toward his disciples, and said, Behold my mother and my brethren!
    For whosoever shall do the will of my Father which is in heaven, the same is my brother, and sister, and mother. (Matthew 12:48-50)
    And this is the Father’s will which hath sent me, that of all which he hath given me I should lose nothing, but should raise it up again at the last day.
    And this is the will of him that sent me, that every one which seeth the Son, and believeth on him, may have everlasting life: and I will raise him up at the last day. (John 6:39,40)
    And this is the Father’s will which hath sent me, that of all which he hath given me I should lose nothing, but should raise it up again at the last day.
    And this is the will of him that sent me, that every one which seeth the Son, and believeth on him, may have everlasting life: and I will raise him up at the last day. (John 6:39,40)
    Those things, which ye have both learned, and received, and heard, and seen in me, do: and the God of peace shall be with you. (Philippians 4:9)

    Peter’s sermon:
    Then Peter opened his mouth, and said, Of a truth I perceive that God is no respecter of persons:
    But in every nation he that feareth him, and worketh righteousness, is accepted with him.
    The word which God sent unto the children of Israel, preaching peace by Jesus Christ: (he is Lord of all)
    That word, I say, ye know, which was published throughout all Judaea, and began from Galilee, after the baptism which John preached;
    How God anointed Jesus of Nazareth with the Holy Ghost and with power: who went about doing good, and healing all that were oppressed of the devil; for God was with him.
    And we are witnesses of all things which he did both in the land of the Jews, and in Jerusalem; whom they slew and hanged on a tree:
    Him God raised up the third day, and shewed him openly;
    Not to all the people, but unto witnesses chosen before of God, even to us, who did eat and drink with him after he rose from the dead.
    And he commanded us to preach unto the people, and to testify that it is he which was ordained of God to be the Judge of quick and dead.
    To him give all the prophets witness, that through his name whosoever believeth in him shall receive remission of sins.(Acts of the Apostles 10:34-43)
    Repent ye therefore, and be converted, that your sins may be blotted out, when the times of refreshing shall come from the presence of the Lord;
    And he shall send Jesus Christ, which before was preached unto you… (Acts of the Apostles 3:19,20)

    What’s next?
    And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come. (Matthew 24:14)
    He that believeth and is baptized shall be saved; but he that believeth not shall be damned. (Mark 16:16)

    The Second Coming of Jesus Christ:
    Which also said, Ye men of Galilee, why stand ye gazing up into heaven? this same Jesus, which is taken up from you into heaven, shall so come in like manner as ye have seen him go into heaven. (Acts of the Apostles 1:11)
    The sun shall be turned into darkness, and the moon into blood, before that great and notable day of the Lord come… (Acts of the Apostles 2:20)
    And then shall appear the sign of the Son of man in heaven: and then shall all the tribes of the earth mourn, and they shall see the Son of man coming in the clouds of heaven with power and great glory.
    And he shall send his angels with a great sound of a trumpet, and they shall gather together his elect from the four winds, from one end of heaven to the other. (Matthew 24:30,31)
    For the Lord himself shall descend from heaven with a shout, with the voice of the archangel, and with the trump of God: and the dead in Christ shall rise first… (1 Thessalonians 4:16)
    And have hope toward God, which they themselves also allow, that there shall be a resurrection of the dead, both of the just and unjust. (Acts of the Apostles 24:15)

    When the Son of man shall come in his glory, and all the holy angels with him, then shall he sit upon the throne of his glory:
    And before him shall be gathered all nations: and he shall separate them one from another, as a shepherd divideth his sheep from the goats:
    And he shall set the sheep on his right hand, but the goats on the left.
    Then shall the King say unto them on his right hand, Come, ye blessed of my Father, inherit the kingdom prepared for you from the foundation of the world:
    For I was an hungred, and ye gave me meat: I was thirsty, and ye gave me drink: I was a stranger, and ye took me in:
    Naked, and ye clothed me: I was sick, and ye visited me: I was in prison, and ye came unto me.
    Then shall the righteous answer him, saying, Lord, when saw we thee an hungred, and fed thee? or thirsty, and gave thee drink?
    When saw we thee a stranger, and took thee in? or naked, and clothed thee?
    Or when saw we thee sick, or in prison, and came unto thee?
    And the King shall answer and say unto them, Verily I say unto you, Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.
    Then shall he say also unto them on the left hand, Depart from me, ye cursed, into everlasting fire, prepared for the devil and his angels:
    For I was an hungred, and ye gave me no meat: I was thirsty, and ye gave me no drink:
    I was a stranger, and ye took me not in: naked, and ye clothed me not: sick, and in prison, and ye visited me not.
    Then shall they also answer him, saying, Lord, when saw we thee an hungred, or athirst, or a stranger, or naked, or sick, or in prison, and did not minister unto thee?
    Then shall he answer them, saying, Verily I say unto you, Inasmuch as ye did it not to one of the least of these, ye did it not to me.
    And these shall go away into everlasting punishment: but the righteous into life eternal. (Matthew 25:31-46)
    And if any man hear my words, and believe not, I judge him not: for I came not to judge the world, but to save the world.
    He that rejecteth me, and receiveth not my words, hath one that judgeth him: the word that I have spoken, the same shall judge him in the last day. (John 12:47,48)

    For whom it is written:
    Then Peter said unto him, Lord, speakest thou this parable unto us, or even to all?
    And the Lord said, Who then is that faithful and wise steward, whom his lord shall make ruler over his household, to give them their portion of meat in due season?
    Blessed is that servant, whom his lord when he cometh shall find so doing.
    Of a truth I say unto you, that he will make him ruler over all that he hath.
    But and if that servant say in his heart, My lord delayeth his coming; and shall begin to beat the menservants and maidens, and to eat and drink, and to be drunken;
    The lord of that servant will come in a day when he looketh not for him, and at an hour when he is not aware, and will cut him in sunder, and will appoint him his portion with the unbelievers.(Luke 12:41-46)

    Eyewitness accounts:
    For we have not followed cunningly devised fables, when we made known unto you the power and coming of our Lord Jesus Christ, but were eyewitnesses of his majesty. (2 Peter 1:16)
    For I delivered unto you first of all that which I also received, how that Christ died for our sins according to the scriptures;
    And that he was buried, and that he rose again the third day according to the scriptures:
    And that he was seen of Cephas, then of the twelve:
    After that, he was seen of above five hundred brethren at once; of whom the greater part remain unto this present, but some are fallen asleep.
    After that, he was seen of James; then of all the apostles. (1 Corinthians 15:3-7)
    Even as they delivered them unto us, which from the beginning were eyewitnesses, and ministers of the word… (Luke 1:2)

    The prayer of Jesus Christ:
    I pray for them: I pray not for the world, but for them which thou hast given me; for they are thine. (John 17:9)
    I pray not that thou shouldest take them out of the world, but that thou shouldest keep them from the evil. (John 17:15)
    Neither pray I for these alone, but for them also which shall believe on me through their word… (John 17:20)

    Why is important?
    For the eyes of the Lord are over the righteous, and his ears are open unto their prayers: but the face of the Lord is against them that do evil. (1 Peter 3:12)

    Behold, I come quickly: hold that fast which thou hast, that no man take thy crown. (Revelation 3:11)

    Jesus saith unto him, Thomas, because thou hast seen me, thou hast believed: blessed are they that have not seen, and yet have believed.
    And many other signs truly did Jesus in the presence of his disciples, which are not written in this book:
    But these are written, that ye might believe that Jesus is the Christ, the Son of God; and that believing ye might have life through his name. (John 20:29-31)

    Because [url=https://play.google.com/store/search?q=bible%20new%20testament%20free&c=apps]Man shall not live by bread alone, but by every word that proceedeth out of the mouth of God. (Matthew 4:4)[/url]