Make Them Future Ready By Helping Them Grow With Digital Marketing

How Can Institutions Help Students Excel In Digital?

Training

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Students can learn digital marketing to get better offerings

Training

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A platform to scout out for digital marketing opportunities

Training

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Get access to a repository of the latest contents in digital

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Learning Methodology

Digital Marketing Training Overview

The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilised by organisations and how its effectiveness can measured.

Learning
Outcomes

  • Explain the role and importance of digital marketing in a rapidly changing business landscape.
  • Analyse the use of different forms of digital marketing in the development of an online presence.
  • Integrate social media tools into a marketing communications strategy
  • Illustrate how the effectiveness of a digital marketing campaign can be measured
  • Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs

Delivery
Method

Face to face in a live two-way interactive format with the instructor. Participants will be able to interact over voice or through a chat box.

Certification

Students will be awarded Digital Marketing Foundation course completion certificate.

Course Curriculum

Foundation Course

Before getting into channels, a candidate should have a clear understanding of a business from marketing perspective. Core course will cover necessary skills needed to understand the positioning, values, vision, offerings, long term strategy, revenue model, customers, competitors, USPs, pain points and more of a business set-up.

Channel Courses

Once a candidate understands the core of the business from a digital perspective, it’s time to dig deeper into the application layer. Having a hands-on experience on a specific digital marketing channel or a set of channels makes you a rockstar.

  • Facebook Marketing
  • Email Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Instagram Marketing
  • Google Ads
  • Google Analytics
  • Search Engine
  • Optimization (SEO)

What Else Do We Offer

Get Hired

A platform for students to apply for jobs and keep track of opportunities in digital from across the country. Registering on the platform will allow them to build their exclusive Get Hired profile for free.

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Career Counseling

This service involves the evaluation of the candidates based on their educational background, affinity towards an industry, social skills and aspirations to devise a roadmap for their long term career success.

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Students can start learning today. For Free!

We cut through all the digital marketing noise by scanning over 1000 pages of news/content every day and cover the day's most useful digital marketing content.

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This Is Why We Do, What We Do

Frequently Asked Questions

It entirely depends on the aspiration of the candidates and the fees they are willing to pay. To get the best outcomes and make them job ready, we recommend to go for Live Coaching with Core Course and one of the Channel courses. However, for students who want to have an in depth understanding of all the channels, then Core Course bundled with all Channels is recommended.

This course is for anyone who want to build their career in digital marketing, the program covers foundation, advanced and integrated courses for the students.

  • Foundation Course
    - a must for any candidate who want to grow as a digital marketer
  • Channel Courses - a layer to the foundation course for candidates who are looking for a specialisation course

The delivery method we follow are quite flexible

  • Self Learn - learn at your own pace
  • Live Coaching - faculty led online interactive training
  • Power Workshops - highly interactive and offline faculty led training

Our trainers are entrepreneurs and practitioners who are the contribution to the growth of the digital marketing ecosystem in India from the last 20+ years. We are digital success partners to few of the world’s most promising companies - Uber, Unilever, Bridgestone, Tesco Bank, Bank of America, Cashpoint, Fox, Mattel to name a few.

McKinsey and co. noted that of all marketing jobs, 90% require some knowledge of a digital marketing component. Also, there is a huge demand-supply gap for quality resources. Having knowledge in digital will help candidates grow faster and secure their future.

Our training modules are customized and can be taken up by any institution irrespective of the full time courses they offer. However, learning digital marketing is most appropriate for BBA, MBA, BCA, MCA and engineering candidates.

You can email us at support@digitalmarketinguniversity.com for the complete breakdown of the course curriculum. However, we suggest that you should get in touch with us so that we can help you understand what course is best suited for your students.

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