Make Them Future Ready By Helping Them Grow With Digital Marketing

How Can Institutions Help Students Excel In Digital?

Training

01

Students can learn digital marketing to get better offerings

Get Hired

02

A platform to scout out for digital marketing opportunities

Knowledge Feed

03

Get access to a repository of the latest contents in digital

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Learning Methodology

Digital Marketing Training Overview

The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilised by organisations and how its effectiveness can measured.

Learning
Outcomes

  • Explain the role and importance of digital marketing in a rapidly changing business landscape.
  • Analyse the use of different forms of digital marketing in the development of an online presence.
  • Integrate social media tools into a marketing communications strategy
  • Illustrate how the effectiveness of a digital marketing campaign can be measured
  • Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Blogs

Delivery
Method

Face to face in a live two-way interactive format with the instructor. Participants will be able to interact over voice or through a chat box.

Certification

Students will be awarded Digital Marketing Foundation course completion certificate.

Course Curriculum

Foundation Course

Before getting into channels, a candidate should have a clear understanding of a business from marketing perspective. Core course will cover necessary skills needed to understand the positioning, values, vision, offerings, long term strategy, revenue model, customers, competitors, USPs, pain points and more of a business set-up.

Channel Courses

Once a candidate understands the core of the business from a digital perspective, it’s time to dig deeper into the application layer. Having a hands-on experience on a specific digital marketing channel or a set of channels makes you a rockstar.

  • Facebook Marketing
  • Email Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Instagram Marketing
  • Google Ads
  • Google Analytics
  • Search Engine
  • Optimization (SEO)

What Else Do We Offer

Get Hired

A platform for students to apply for jobs and keep track of opportunities in digital from across the country. Registering on the platform will allow them to build their exclusive Get Hired profile for free.

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Career Counseling

This service involves the evaluation of the candidates based on their educational background, affinity towards an industry, social skills and aspirations to devise a roadmap for their long term career success.

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Students can start learning today. For Free!

We cut through all the digital marketing noise by scanning over 1000 pages of news/content every day and cover the day's most useful digital marketing content.

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